Job Title

Sr. Manager, Sales Strategy Rx to OTC Switch ? Retail

Job Description

Org Marketing Statement
All over the world, Pfizer colleagues are working together to positively impact health for everyone, everywhere. Each position at Pfizer touches and contributes to the success of our business and our world. That’s why, as one of the global leaders in the biopharmaceutical industry, Pfizer is committed to seeking out inspired new talent who share our core values and mission of making the world a healthier place.

Role Description
The Manager, Sales Strategy Rx to OTC Switch – Retail Professional Sales is responsible for assisting in the development of a trade strategy for a new brand and/or category of a prescription brand that is in process to become an OTC product with the FDA. The individual will incorporate best practices and develop new go-to-market practices and strategies within Clinics, Pharmacy and the traditional store. The Sr. Manager, Sales Strategy is responsible for supporting the achievement of brand/brand segment sales objectives by providing clinic and pharmacy strategies and action steps, analytics, and insights to customer teams for the brand/brand segment to which he/she is assigned. The Manager, Sales Strategy serves as a key liaison to Medical, Regulatory, Customer Teams and Marketing.

Responsibilities
• Represent professional retail sales in the Development of the brand/category platform to provide key insights and identify learning opportunities that will ultimately deliver a comprehensive platform to enable activation across customer enterprise and maximize commercial opportunity.

• Create roadmap to enhance customer team's ability to penetrate clinics and pharmacy to maximize growth and share for Pfizer’s brands.

• Assist in the creation of professional retail sales strategy aligned with key customer marketing objectives for clinics and pharmacies.

• Work closely with Marketing Research/Marketing to develop professional retail sales programs and initiatives driven by key patient insights that link the patient journey to the consumer experience and allow for store level activation.

• Work with marketing to ensure appropriate resources are identified and funded according to commercial strategy.

• Anticipate and respond to customer and customer team needs, visit retail environments, Clinics and Pharmacies regularly and initiate appropriate selling enhancement and/ or defense plans to capitalize on market opportunities

• Provide collaborative input on trade strategies and identify how retail & clinics tie-in to maximize the opportunities

• Collaborate with analytical/insights team to determine impact and effectiveness of trade-specific brand management initiatives in clinic and pharmacy and identify account specific opportunities.

Qualifications
- 4-yr degree preferred

- 7+ years prior experience including; with pharmaceutical selling/account management and/or professional trade marketing

- Understands the needs of the customer, the marketplace dynamics and the needs of PCH and Pfizer.

- Serves as liaison to ensure good strategic alignment of systems and strategies

- Ability to work effectively within a fast-paced, complex matrix, changing environment.

- Strong communication skills, with the ability to listen to understand, and effectively resolve competing priorities.

- Open and accessible leadership style, with the ability to consistently achieve positive
results

- Comprehensive knowledge of pharmaceutical industry, Clinics, Pharmacies, Brand strategies, competitive products, channels and the ability to apply this knowledge to solve complex problems successfully

- Ability to access, assess, interpret, and draw accurate conclusions from patient, sales, customer and shopper data

- Strong computer skills, including MS Office applications, database information sources
and web applications

Equal Employment Opportunity
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

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Desired Skills and Expertise

Bachelor's Degree

Industry

Other

Experience

5+ years

Job Type

Full Time

Salary / package

Not Specified