Job Title

Associate Director of E Marketing

Job Description

Associate Director of E Marketing
Bayer HealthCare (BHC), an Equal Opportunity Employer, makes an important contribution to human and animal health with its innovative products and by researching new therapeutic approaches promoting science for a better life throughout everything that we do. Our Specialty Pharmaceutical business ranks among the top 10 specialty pharmaceutical companies worldwide. Our global research and development is focused in five distinct areas: Diagnostic Imaging, Hematology/Cardiology, Oncology, Specialized Therapeutics, and Women's Healthcare. As a specialty pharmaceuticals company, we focus our efforts in areas of high unmet medical need and where we can have the most impact. Our Medical Care division consists of Diabetes Care and Radiology and Interventional. The Diabetes Care division is one of the largest blood glucose monitoring businesses in the world, supporting customers in 100 countries. Radiology and Interventional is the world's leading supplier of contrast agents and injection systems for diagnostic and therapeutic medical procedures. The business also supplies mechanical systems for removing thrombi from blood vessels. Our Consumer Care business is a top competitor in many important product categories including analgesics, cough and cold, and nutritionals. More than 3,000 employees support 14 manufacturing sites in 11 countries dedicated to ensuring the delivery of a secure, high-quality, cost-effective supply of our products around the world. Our Animal Health business in North America is dedicated to making the world a better place for our veterinary customers, their clients, and the animals we all hold dear. Bayer’s corporate culture is an important factor in the company’s success. Central to this culture are our values: Leadership, Integrity, Flexibility and Efficiency, summarized by the term LIFE. They provide us with guidance for our daily work as we seek solutions to the major challenges of our time, in line with our mission statement “Bayer: Science For A Better Life".
Marketing Operations We offer a wide variety of competitive compensation and benefit programs. In addition to a competitive base salary, you will be eligible for an array of innovative rewards and recognition programs, variable pay and incentive opportunities as well as benefits coverage beginning on your first day of employment. We are committed to helping our employees maintain a healthy balance between their responsibilities at work and home. You will be eligible for paid time off programs, paid company holidays, flexible work options and numerous site conveniences. We are also committed to supporting your professional development through career ladders, training programs, tuition assistance and professional association events.

If you meet the requirements of this unique opportunity, we encourage you to explore how you can make a difference at Bayer by applying now. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
• Deliver effective online programs in support of rBU business unit goals, shaping those goals by educating management on changing customer habits and trends.
• Develop strategic web presence for US market, addressing healthcare professional, consumer and commercial audiences within the rBU (Women’s Health). Identify and propose to rBU management opportunities to achieve business goals through use of the internet (web, email, mobile, social media, search, online advertising, eDetailing, etc); develop strategies and tactics; implement, measure effectiveness and optimize accordingly.
• Leverage US' leadership role in eMarketing to ensure the global organization benefits by partnering with global Business Unit counterparts, contributing to and shaping global activities.
• Identify and deliver synergies through support of company-wide, re- usable solutions rather than individual efforts, through effective use of in-house resources, and through effective vendor selection and management.
• BA/BS degree.
• Minimum of 8 years marketing experience.
• Significant experience executing eMarketing from inception to completion.
• Demonstrated ability to measure/evaluate (web analytics) against strategic objectives and optimize based on performance.
• Significant experience researching and identifying online opportunities.
• Track record of effectively marketing to multiple audiences (such as consumer and B-to-B for single product or service).
• Demonstrated experience in designing and improving business processes, and influencing peers and managers to embrace them.
• Demonstrated project management experience.
• Familiarity with web technologies and analytics tools.
Preferred Qualifications:
• Advanced degree.
• Pharmaceutical industry experience.
• Experience in Women’s Health.
Bayer is an Equal Opportunity Employer Minorities/Females/Protected Veterans/Disabled

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Desired Skills and Expertise

Bachelor's Degree

Industry

Marketing

Experience

5+ years

Job Type

Full Time

Salary / package

Not Specified